VerbCommunication has led on a special project with Love 101 FM to create a business development strategy to test the development of the online platform as a possible revenue stream. As a unique way to celebrate the station’s anniversary, VerbCommunication designed, executed and managed online strategies to include content development and execution of on-air social networks and website activities to increase traffic and average duration of visits. The model was proven and the station has gone on to execute various iterations of online sales.

The Agency also executive produces a weekly family and christian entertainment and lifestyle programme.